"¿Cómo posicionar mi web?", la gran pregunta…

Muchos de los usuarios que llegan a nosotros se hacen la pregunta del millón: “¿Cómo posicionar mi web?” como posicionar mi web como posicionar mi web en google como posicionar mi web gratis como posicionar mi web en los buscadores como posicionar mi web la primera en google como posicionar mi web seo como posicionar mi web gratis en google como posicionar mi web en la primera pagina de…

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very…

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking.…

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products…

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this…

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic…

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing…

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The…

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Solución problema con el authorship en WordPress SEO by Yoast

Hace algunos días me encontré con que había perdido mi cara en las SERPs para búsquedas relacionadas con Gipande. Los perfiles de Google+ estaban correctamente enlazados con la web y en la web mi usuario estaba correctamente etiquetado (o eso creía yo), tal y como habíamos comentado en la entrada sobre Authorship en las SERPs de hace un tiempo. Pregunté por el problema en Twitter y al día siguiente…

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Al buscar una URL "fea" Google muestra la canonical "friendly"

Ayer por la tarde estaba en Google buscando una URL fea de un cliente que trabaja con epages cuando en la primera posición me encontré con esa página pero con la URL “bonita” (que es la que la página marca como canonical) Como veis en la caja: he buscado la URL fea y el resultado que me trae es el www.dominio.com/URL-BONITA. Nunca lo había visto, al menos tan claro. Os suena?

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